Trends in video production change with at a breathtaking speed in 2020s. As a creator, you should know that shorter clips are conquering streaming platforms and popular social media, such as YouTube, Instagram, TikTok, Likee etc. Today people are overwhelmed with information daily and want videos to be short, concise, and free from unimportant details.

But how to design a video of 15-60 seconds, make it visually appealing and informative? Read on to learn top 5 trends you can’t ignore as a video creator.

1. Blur sides of a vertical video on YouTube

Blurring the sides of a vertical video is commonly done to create a cinematic or artistic effect and to reduce distractions from the background. It helps create the illusion of a wider aspect ratio, similar to traditional horizontal videos. As a result, the video appears more visually appealing and cinematic, enhancing the viewing experience.

For example, YouTube is a video sharing platform where most of the clips are horizontally oriented (except for Shorts). Before posting a vertical clip on YouTube, it’s recommended to blur black bars on both sides of a video. This feature became available in the latest AVS4YOU release.

Please note that blurring the sides of a vertical video is a creative choice and may not be suitable for all types of content. Consider the specific purpose and desired visual effect of your video before deciding whether or not to blur the sides.

2. Create microlearning videos

Microlearning videos are short, focused, and bite-sized video content designed to deliver specific knowledge or information concisely. They usually range from a few seconds to a few minutes in length and are created to provide quick and easily digestible learning experiences.

For example, teach your audience a new guitar chord:

These type of videos tend to have their specific features. Microlearning videos that can go viral are usually:

• Concise and targeted
• Short in duration
• Engaging
• Suitable for quick refreshers and just-in-time learning
• Mobile-friendly

Microlearning videos can be used in various ways, such as employee training, product demonstrations, language learning, software tutorials, and more. They offer a flexible and efficient approach to learning, allowing learners to acquire information in short, focused bursts without overwhelming them with lengthy content.

Want to know more about educational videos? Consider top 12 tips for creating one.

3. Share behind-the-scenes content

A behind-the-scenes video provides a glimpse into the making or production of a film, TV show, music video, commercial, or any other media project. It takes viewers behind the curtain to show them what goes on behind the camera and how the final product is created.

Such videos can generate excitement and anticipation among fans. They offer a unique perspective and provide a deeper understanding of the work that goes into creating a project, fostering a connection between viewers and the content they love.

Also, behind-the-scenes content serves as a promotional tool for media projects. They create buzz, generate interest, and can be shared on social media platforms, websites, and during marketing campaigns.

4. Consider user-generated content (UGC)

User-generated content (UGC) can be customer testimonials or participation in new trendy challenges that appear regularly on YouTube, TikTok, and Instagram.

UGC adds an element of authenticity to videos. Such clips encourages user engagement and participation. When users contribute their own content, such as videos, it creates a sense of community and involvement with the brand or topic.

User-generated content brings diverse perspectives and creativity to videos. People from different backgrounds and experiences can contribute unique content, providing a fresh and varied viewpoint. This variety can make videos more interesting, dynamic, and inclusive. As a result, UGC often goes viral and trendy.

5. Try product teasers

Product teasing videos are short video clips that showcase an upcoming product with the goal of generating excitement and anticipation among customers. These videos typically provide a glimpse of the product without revealing too much, leaving viewers intrigued and wanting to know more.

By releasing a teaser video before the official product launch, you can generate buzz and anticipation among their target audience. For example, split an iPhone unboxing video into two parts — design review and functionality testing. Viewers will be excited to see the second one.

Teaser videos have the potential to go viral on social media platforms, reaching an even wider audience and increasing brand visibility. The suspense created by these videos often prompts viewers to share and discuss them, amplifying the reach and generating organic interest around the product.

Create your trendy content with AVS Video Editor

Inspired by one of these ideas above or have your own? Get AVS Video Editor to create and edit a full-length video on Windows.

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