Website Planet had the chance to sit down and chat with Irina Sanaeva, head of the digital marketing department at AVS4YOU. We talked about AVS Video Editor, how we decided to develop it, how we made it stand out from the competition, and how we plan to stay on top of the recent trends in our industry.

What is AVS Video Editor and how does it work?

AVS4YOU.com is a leader in the multimedia market, specializing in the development of audio and video solutions for beginners and professionals.

AVS Video Editor is part of AVS4YOU Multimedia Suite comprising 5 programs for working with audio and video data. It is a powerful and easy-to-use video editing program. What makes AVS Video Editor stand out from the competitors is that it is an all-in-one video editor, recorder and maker. The editing opportunities are endless. You can create any kind of video content from a birthday message or a holiday trip to a cookery video for your blog or a product review.

According to user reviews, our programs are chosen thanks to their simplicity, ease of control and versatility. For many users AVS Video Editor proves to be a game changer in video editing. The scope of industries where our customers work is enormous. They are marketers, web designers, clergymen, pastors, students, online tutors, editors, managing directors and consultants, and even the police and government organizations.

What sparked the idea, and what have you achieved so far?

AVS4YOU software is not a new player on the market. We have been successfully promoting our products online for more than 15 years. There are millions of happy users from 150+ countries.

Initially, we offered software components which, later on, gave rise to current applications. Apart from audio and video converters considered to be a growing trend at the beginning of 2000s, our store provided users with apps ensuring pc security from malware and spam such as AVS Firewall and AVS Registry Cleaner. Yet, due to a strong competition in this sphere, it was decided to mainly focus on processing audio and video data, where AVS4YOU remains a high-profile IT company with a considerable share on the multimedia market.

How does your mission differ from the other companies in your niche?

AVS4YOU team aims at developing sophisticated solutions to keep up with modern trends. 

One of them is to offer freeware along with commercial programs. Unlike many competitors, AVS Video Converter and AVS Audio Converter allow users to convert an unlimited number of files without extra charges. There are neither hidden ads nor restrictions in terms of a file size, no watermark is applied to output files. Yet, editing features are locked and require the purchase of an annual or unlimited subscription.

Another trend worth mentioning is that at AVS4YOU we tend to support all new audio, video and image formats whenever they appear on the market. At the early 2000s we were the first to  burn Blu-ray discs, upload media files to Apple iPod on computers running under Windows, introduce multi-threading conversion. Later on we implemented decoding and encoding using hardware acceleration on an Intel GPU (Intel Quick Sync Video technology).  Eventually, a command-line mode was rolled out allowing to significantly automate conversion processes  with the help of special XML templates. On top of this, we pioneered in providing the support of video created with H.265/HEVC, AV1, VP9 codecs. As you can see, AVS4YOU has always been ahead of the competition, and we are very proud of our achievements.

Most importantly, we want AVS4YOU software to combine simplicity of use and a variety of features, and at the same time to be affordable for everyone, regardless of their income and editing experience. 

Who are your typical users and what problems do they have when they come to you?

AVS Video Editor is an optimal solution for all creators regardless of their editing experience. Thanks to its intuitive interface there is almost no learning curve, which makes it extremely attractive for newbies and casual users.

The program is packed with advanced features such as color grading, video stabilization, chroma key, hundreds of special effects and others. Being a really nifty tool for making quick edits and improving video quality of the original raw footage in general, it suits professionals perfectly well.

The key features of AVS Video Editor:

• Delete unwanted scenes or cut out a video to fit it to the desired length
• Rotate video files filmed upside down
• Create a slideshow with smooth transitions
• Capture pc screen to record online calls or make a how-to video
• Adjust brightness, contrast, saturation, gamma
• Customize video with 300+ modern effects and filters such as picture-in-picture, old movie, tilt shift, yellow-magenta, orange-green, etc.
• Stabilize shaky video
• Digitize old VHS tapes and transfer video from DV/HDV cameras and webcams
  

And what makes them eventually choose you over your competitors?

First of all, it is a competitive offer. As a rule, our competitors promote just one program, be it a video editor or a video converter. Unlike the competition, we offer a complete multimedia suite at an affordable price. When users need even one program they get 4 programs as a gift. This is a significant competitive advantage, especially in terms of price-quality ratio. 

Second, AVS Video Editor is good value for money. It combines all basic and the majority of advanced editing features. A user-friendly interface, a rich collection of effects and transitions, GPU acceleration, a set of export options and ready presets for social networks, modern gadgets and pc make editing with AVS Video Editor fun and pleasure.

Finally, AVS Video Editor is easy but powerful. Drag and drop your own video files on the Timeline and tweak them if necessary using simple tools. To add some flair to the footage, insert custom text, favorite tracks, themed stickers and you are done.

What integrations and other tools are your customers mostly using in combination with AVS Video Editor?

One of the most demanding features of AVS Video Editor is screen capture. It is possible to record full screen or a selected area, with or without audio, and split the recording by file size or duration. What’s more, you can add a mouse click effect and animation while recording, make snapshots in a click and save them to JPEG, PNG, BMP. The program allows you to stop recording automatically by setting the time limit or maximum file size.

Speaking about AVS4YOU Multimedia Suite, our customers prefer to use AVS Video Converter for saving old formats to popular MP4, H.265, WEBM, etc. and AVS Audio Editor for polishing audio recordings. It must be mentioned that AVS Video Editor can perform these tasks, too, but it cannot substitute AVS Audio Editor completely. There are more audio fine-tuning tools such as noise removal, normalizer, equalizer, etc. Thus, all the programs from the package go hand in hand reinforcing each other’s functionality. 

What do you see in the future of your industry, and how do you plan to cope?

The latest trend in video editing is that the software must be user-friendly without any intimidating learning curve, on the one hand, and offer a variety of handy tools, on the other. The set-up wizard and the interface must be very much geared towards beginners, making it easy to start with the basics. In this aspect, AVS4YOU software follows the trend up to the mark.

More and more apps implement AI technologies for object detection and body effects, for example, and use GPU acceleration to speed up video rendering processes. At present, the majority of apps are capable of producing high definition 4k videos and even higher resolutions. In the near future the support of 8k video will be a must-have for all video editors. Another point is that the latest formats such as HEVC, Sony XAVC and XAVC-S formats, AV1 emerge on the market. AVS4YOU team does the best to keep up with accelerating trends, and as a result, there will be 2-3 major releases per year.