In the past, video production was about high-end equipment and big budgets. Nowadays, effective video production is more about the video production process and using your video editor to its fullest potential.
Keeping up to date with video production trends helps you to create timely and quality content. In this article, we’ll review current video trends and how to achieve them by using the video production software of your choice.
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Demand for videos to be posted on online platforms
Due to the pandemic, many people choose (and are required) to stay at home. So it is no wonder that they’re turning to online platforms for entertainment. TikTok revealed in a CNBC article that it has 1 billion active global users. The pleasant and convenient nature makes it obvious why people are eager to keep watching online videos.
To keep users engaged with online content, video editors, video producers, and content producers should offer a variety of content with exceptional value. This is possible with the help of the best video editing software with an intuitive interface, various tools, and sharing options.
AVS Video Editor is a video editing software online which boasts features enabling you to produce professional-looking videos with its color correction settings, video stabilization, chroma key effect, and HD video formats. Apart from these creative tools, AVS Video Editor lets you publish your creative work on YouTube, Vimeo, and other video hosting websites or social networks.
Demand for various video lengths
In Cisco’s 2021 forecast, streaming and downloading internet video was expected to take a large share of bandwidth and growth of up to more than 81% of all consumer Internet traffic. This “internet video” traffic includes short-form Internet video (e.g., YouTube), long-form Internet video (e.g., Vimeo), Internet video to TV (e.g., Netflix), online video purchases and rentals, webcam viewing, and web-based video monitoring.
Even with the rise of Tiktok and ephemeral stories, the statistics shows that long-form videos are still part of the big picture of video production. If you are a video producer, this leaves you lots of room to experiment with different types of video content. It could be a 2-minute video, a 15-second Instagram Story, or even an episode lasting 30 minutes.
Every platform has its own set of rules, which means that your content needs to be formatted accordingly to accommodate the different social media platforms. AVS Video Editor is your best bet for this. Its web file parameters allow users to adjust the video for Vimeo, Facebook, Flickr, or iOS and Android devices. With this feature, repurposing and cross-posting on different platforms will be hassle-free. In terms of trimming, cutting, and cropping parts of your video, it will be a breeze with AVS as it has an easy-to-use timeline where you can click, drag, and trim clips.
The art of silent video
Since the internet is flooded with videos uploaded every minute, most people prefer not to watch videos on social media with sound on as they mindlessly scroll. Facebook and Instagram users can turn off autoplay audio for all videos in their settings. Hence, there is a great need to create accessible videos.
One way to make your content accessible is by providing captions or subtitles. Moving captions encourages viewers to pay attention as it is an interactive element.
Additionally, captions are helpful for users who scroll on silent and the hearing impaired. Based on World Health Organization’s statistics, over 5% of the world’s population has hearing needs.
So you wouldn’t want to ignore this segment of your viewership.
Video editing online made it possible to develop accessible content for various groups of users. That said, you should be on the lookout for video editing software that lets you add captions to videos with ease. In AVS Video Editor, you can insert captions easily with just a click and by dragging on the working area.
To bridge the gap for visually impaired users, you may also use AVS Video Editor to add custom backgrounds with neutral colors or create contrast. To customize a background, you have to upload a picture or a video. Drop it to the corresponding line on the working area, and this will be the new background of your video already.
Rise of remote video productions
In the wake of the global pandemic, companies are still eager to make videos. This led to remote video production becoming increasingly popular as this is the only way to produce videos safely.
The top concern for remote video productions is coordination. The process likely starts with planning the content, followed by the negotiations and the shoot itself. The point is that this process can be lengthy, complicated, and stressful. One thing that you can tick off early from your remote video production concerns is finding a video editor that suits the needs of your crew despite the restrictions on in-person gatherings. Each team has its respective points to consider in video editing software.
Money making in videos
There’s one thing that will remain abundant in 2021: video content. One graduate school paper tackled how today’s internet world has changed from the previous decades. Video creators have various ways to generate revenue from videos.
Right now, live streaming is taking center stage, shoppable videos are on the rise, and vloggers continue to make a constant stream of income out of producing videos. In an era when video monetization is booming, it encourages video producers, editors, and creators to be more creative and to up their games.
Finding the best video editing software that works for you is part of this equation. You also have to find people with the relevant experience or skills depending on the type of content you want to produce. Let’s take history as your niche. If history is your niche, then you must have people on your team with a history degree. All it takes is to manage your team and keep yourself updated on the current videos that are being monetized and pinpoint what specific editing tools you need to achieve such content.
More educational content
Over the last decade, there has been an increase in the use and production of educational videos. With the continuing disruption by the pandemic, students are increasingly consuming this type of content. For educational content, it is best to use animations, transitions, and video elements to capture the students’ attention.
AVS Video Editor is worth considering as it is packed with many editing tools that you can use to add a picture to a video for explaining purposes. You can also use it to add music to YouTube videos by just importing your audio. Additionally, you can choose from its library containing 300+ effects and transitions.
Put these trends into action
The above-listed trends are just some of the many uprising trends in video production. Considering the current scenario, may you be inspired to rethink your approach in video production, incorporate these trends, and see how it will work for your endeavor. Catching up with these trends shouldn’t cost you much. It can be overwhelming to choose from the vast array of editing software available online, but the only way to move forward with this is to have a thorough look at its features. Try AVS Video Editor with its advanced editing functionalities and put these video trends to use.